纽约广告节2020 博报堂集团荣获包括最高荣誉奖“Best in Show”等14项奖项

2020年5月14日
  • 新闻
  • 奖励

纽约广告节(New York Festivals Advertising Awards)的获奖作品月于5月4日发表。博报堂和博报堂Kettle制作的“十秒连续剧:爱的停止线”荣获包括全类别最高荣誉的Best in Show奖在内的大奖和金奖。

另外,博报堂集团还获得除此以外的大奖1项、金奖4项、银奖6项,特此通知。

纽约广告节创立于1957 年,是历史悠久的国际广告奖。与联合国共同举办,设有“联合国奖”,每年对具有高度社会性的作品进行评选。

获奖结果如下。

<Best in Show>

Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS / Toyota Mobility Parts Co., Ltd. (旧: TACTI Co., Ltd.)
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

<Grand>

Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS / Toyota Mobility Parts Co., Ltd. (旧: TACTI Co., Ltd.)
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.
●Film: Best Use|Under: 10 seconds

Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO
●Sports: Best Use|Social Good: Brand or Charity

<Gold>

Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS / Toyota Mobility Parts Co., Ltd. (旧: TACTI Co., Ltd.)
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.
●Film: Best Use|Under: 10 seconds

Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO
●Artistry & Craft In Advertising: Package & Product Design|Art Direction
●Package & Product Design: Best Use|Social/Environmental Good: Charity/Non-Profit
●Sports: Best Use|Social Good: Brand or Charity

Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO
●Public Relations: Products & Services|Corporate Image

<Silver>

Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO
●Branded Content/Entertainment: Best Use|Social/Environmental Good: Charity/Non-Profit
●Design: Environmental/Experiential Design|Exhibitions & Live Events
●Design: Brand Design|Promotional Items
●Positive World Impact: Empowerment|Social Justice
●Avant-Garde/Innovative: Avant-Garde/Innovative|Social/Environmental Good: Charity/Non- Profit

Title: The Reborn Light
Advertiser: Nissan Motor Co., Ltd.
Agency: TBWA\HAKUHODO
●Design: Environmental/Experiential Design|Public Spaces

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