博报堂集团在Spikes Asia 2019上 荣获包含2项类别最高奖在内的31项奖项

2019年10月15日
  • 新闻
  • 奖励

在新加坡举行的亚洲地区最大级别的广告节“Spikes Asia 2019”(亚洲创意节2019)上,博报堂集团荣获类别最高奖2项、金奖(包含Creative eCommerce)7项、银奖8项、铜奖14项,共计31项奖项。

此外,以2名各国代表为一组的年轻创意者为对象的Young Spikes奖项中,也获得金奖等奖项,特此通知。

获奖结果如下。

Grand Prix/最高奖

● Film: Automotive
Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS/TACTI Co., Ltd.
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● Film Craft: Script
Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS/TACTI Co., Ltd.
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

Gold/金奖

● Design: Promotional Item Design
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Design: Live Events
Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO

● Design: Environmental/Social Impact
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Digital Craft: Innovative Use of Technology
Title: The Dystopia Experience
Advertiser: Sony Music Entertainment (Japan) Inc.
Agency: SIX Inc./Hakuhodo Inc./Hakuhodo Kettle Inc.

● PR: Integrated Campaign Led by PR
Title: Red Restaurants List
Advertiser: Takasaki City
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● PR: Healthcare
Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO

Creative eCommerce *相当于金奖

● Creative eCommerce: Food/Drink
Title: Vegi-Bus
Advertiser: Vegibus Inc.
Agency: Hakuhodo Inc.

Silver/银奖

● Brand Experience & Activation: Corporate Social Responsibility (CSR)/Corporate Image
Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO

● Brand Experience & Activation: Social Behaviour & Cultural Insight
Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO

● Design: Live Events
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Design: Creation of a New Brand Identity
Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO

● Digital: Media/Entertainment
Title: The Dystopia Experience
Advertiser: Sony Music Entertainment (Japan) Inc.
Agency: SIX Inc./Hakuhodo Inc./Hakuhodo Kettle Inc.

● Integrated: Integrated
Title: Red Restaurants List
Advertiser: Takasaki City
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● Entertainment: Co-Creation & User Generated Content
Title: #BPM100 Dance Project
Advertiser: Japanese Red Cross Society, Bytedance KK
Agency: TBWA\HAKUHODO

● Healthcare: Disease Awareness & Understanding
Title: Invisible Disease – Changing The Way We Think About Psoriasis –
Advertiser: Janssen Pharmaceutical K.K.
Agency: Ozma Inc.

Bronze/铜奖

● Brand Experience & Activation: Not-for-profit/Charity/Government
Title: Clever Cash
Advertiser: Save Street Child Sidoarjo
Agency: PT Hakuhodo Indonesia

● Brand Experience & Activation: Local Brand
Title: Red Restaurants List
Advertiser: Takasaki City
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● Brand Experience & Activation: Exhibitions/Installations
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Design: Live Events
Title: The Dystopia Experience
Advertiser: Sony Music Entertainment (Japan) Inc.
Agency: SIX Inc./Hakuhodo Inc./Hakuhodo Kettle Inc.

● Entertainment: Fiction & Non-Fiction Film: Up to 5 minutes
Title: Marathon with No Start Line
Advertiser: American Family Life Assurance Company of Columbus (AFLAC)
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● Entertainment: Fiction & Non-Fiction Film: Over 30 minutes
Title: More Than Likes
Advertiser: SoftBank Corp.
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● Entertainment: Sports for Good
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Film: Consumer Services/Business to Business
Title: Fish Flops
Advertiser: Siam Commercial Bank
Agency: Wolf Bkk

● Film: Branded Content & Entertainment Film
Title: The Last Letter
Advertiser: U-Can Inc.
Agency: Hakuhodo Inc.

● Film: Consumer Services/Business to Business
Title: Marathon with No Start Line
Advertiser: American Family Life Assurance Company of Columbus (AFLAC)
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

● Mobile: Innovative Use of Technology
Title: The Dystopia Experience
Advertiser: Sony Music Entertainment (Japan) Inc.
Agency: SIX Inc./Hakuhodo Inc./Hakuhodo Kettle Inc.

● Music: Use of Social/Digital Platform
Title: #BPM100 Dance Project
Advertiser: Japanese Red Cross Society, Bytedance KK
Agency: TBWA\HAKUHODO

● Outdoor: Live Advertising & Events
Title: Clever Cash
Advertiser: Save Street Child Sidoarjo
Agency: PT Hakuhodo Indonesia

● PR: Local Brand
Title: Red Restaurants List
Advertiser: Takasaki City
Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.

Young Spikes

● Design Competition: Gold
Maria Shimizu, TBWA\HAKUHODO
Yukina Oshibe, I&S BBDO Inc.
Representing Japan

● Media Competition: Silver
Issei Ishikura, Hakuhodo Inc.
Shoko Uchida, TBWA\HAKUHODO
Representing Japan

● Integrated Competition: Bronze
Ami Sato, Hakuhodo Inc.
Nana Takeda, Dentsu Inc.
Representing Japan

 

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