博报堂DY集团在第66届戛纳国际创意节上 荣获包括金奖在内的7项奖项
在Young Lions Competitions(戛纳幼狮)奖获得PR类头奖的金奖

2019年6月28日
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博报堂DY集团在第66届戛纳国际创意节上荣获金奖1项、银奖2项、铜奖4项,特此通知。

此外,针对30岁以下年轻创意者的Young Lions Competitions(戛纳幼狮)奖(以下、戛纳幼狮)是由各国2名代表组成的双人组参加的竞赛,博报堂队获得该奖项PR类头奖的金奖。

戛纳幼狮奖PR类获奖者:谷肋太郎(左)和关谷拓巳(右)

 

获奖结果如下。

 

<金奖>

● Design Lions (Communication Design / Brand Collateral)
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

 

<银奖>

● Design Lions (Brand-Building / Creation of a New Brand Identity)
Title: The Restaurant of Mistaken Orders
Advertiser: The Restaurant of Mistaken Orders General Incorporated Association
Agency: TBWA\HAKUHODO

● Brand Experience & Activation Lions (Excellence in Brand Experience / Sponsorship & Brand Partnership)
Title: Pride Jersey
Advertiser: AIG Japan Holdings
Agency: TBWA\HAKUHODO

 

<铜奖>

● Industry Craft Lions (Art Direction / Brand & Communication Design)
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Entertainment Lions for Music (Innovation in Music / Use of Music Technology or Innovation)
Title: Sound-Free Concert
Advertiser: Japan Philharmonic
Agency: TBWA\HAKUHODO

● Media Lions (Excellence in Media / Use of Integrated Media)
Title: Red Restaurants List
Advertiser: Takasaki City
Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.

● Design Lions (Brand Environment & Experience Design / Spatial & Sculptural Exhibitions and Experiences)
Title: The Impactful Reminder
Advertiser: Vision Zero Project (City of Montreal)
Agency: Sid Lee Montreal

 

※戛纳国际创意节是在法国戛纳举办的,为期5天的,在广告、传播领域中世界最大规模的活动。今年在6月17日~21日举办,有30,953件来自世界各国的参赛作品。

 

<金奖>

● Young Lions Competitions (PR)
日本
关谷拓巳, TBWA\HAKUHODO
谷肋太郎, Hakuhodo
客户:WWF
课题:在生产食物的过程中森林遭受破坏的宣传活动

 

※Young Lions Competitions(戛纳幼狮)奖是针对30岁以下年轻创意者采取的竞赛形式的官方奖项。各国代表(由两名创意者组成一组)在规定的时间内,就规定的题目制作影像、企划书或者发表的稿件,通过评委进行综合评分决定金、银、铜奖。竞赛课题只在当天、当场宣布,所以每年都是一种紧张的氛围缠绕着年轻创意者。

 

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