• 新闻
• 奖励

在亚洲最大广告专业杂志≪Campaign Asia Pacific≫主办的2018年度 Agency of the Year大奖上，博报堂集团TBWA\HAKUHODO获得“Creative Agency of the Year（日本类）”金奖，也是第八次荣获奖项。而且，该公司的数码团队TBWA\HAKUHODO “Digital Collective”也荣获“Digital Agency of the Year（日本类）”金奖，夺得双冠。此外，博报堂集团的IdeasXMachina Advertising（菲律宾）荣获“Best Company Culture（东南亚类）”金奖。

该奖项是在东南亚、日本／韩国、大中华地区、南亚、澳大利亚／新西兰的5个地区，针对广告／传播商业业绩，≪Campaign Asia Pacific≫杂志给予独家评价颁发的奖项。

TBWA\HAKUHODO在Agency（广告公司）3个类别以及个人/团队7个类别中分别获奖，共获得史上最多的10项奖项。

获奖结果如下。

＜Agency类＞

• Japan Creative Agency of the Year: 金賞 (TBWA\HAKUHODO)
• Japan Digital Agency of the Year: 金賞 (TBWA\HAKUHODO “DIGITAL COLLECTIVE”)
• Southeast Asia Best Culture of the Year: 金賞 (IdeasXMachina Advertising)
• Japan/Korea Best Culture of the Year: 銅賞 (TBWA\HAKUHODO)

＜各人/团队类＞

• Japan/Korea Account Person of the Year: Shinsuke Inazumi (TBWA\HAKUHODO)
• Japan/Korea Agency Head of the Year: Chris Iki (TBWA\HAKUHODO)
• Japan/Korea Creative Person of the Year: Takahiro Hosoda (TBWA\HAKUHODO)
• Japan/Korea Channel/Engagement Planner of the Year: Toshihiro Sekiya (TBWA\HAKUHODO)
• Japan/Korea Strategic/Brand Planner of the Year: Keita Kawakatsu (TBWA\HAKUHODO)
• Japan/Korea Young Achiever of the Year: Tomoko Kasugai (TBWA\HAKUHODO)
• Southeast Asia Young Achiever of the Year – Runner-Up –: Juice Aguilar (IdeasXMachina Advertising)
• Japan/Korea Talent Management Person – Runner-Up –: TBWA\HAKUHODO HR Team

阅读新闻详情