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株式会社博报堂（总部位于东京的整合营销与创意公司）在2025年9月9日于东京荣幸地宣布:博报堂集团在“MAD STARS 2025（釜山国际广告节）”荣获包括“最高奖年度大奖”在内的25项奖项（年度大奖1项、金奖4项、银奖4项、铜奖5项、水晶奖*11项（水晶奖介于铜奖和入围奖之间的奖项）。

MAD STARS 是一个融合了创意和科技的国际广告节。它每年在韩国釜山举行，是亚洲唯一一个接受来自全球各地参赛作品奖项评选活动。今年的主题是“人工智能广告，人工智能广告营销时代”，该广告节重点关注人工智能在广告和营销领域带来的变化。

获奖结果如下：

Uncle KFC’s Rice Bowl
广告主：泰国肯德基
广告公司：Wolf BKK

• 年度大奖
  Film Stars: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
• 金奖
  Film Stars: Use of Film: Online Film
• 水晶奖
  Branded Entertainment Stars: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets

Smart Eye Camera
广告主：OUI Inc.
广告公司：TBWA\HAKUHODO

• 金奖
  Innovation Stars: Innovation: Product Innovation
  SDGs (Sustainable Development Goals) Stars: SDGs: Good Health and Well-Being

This is NOT KFC
广告主：泰国肯德基
广告公司：Wolf BKK

• 金奖
  Diverse Insights Stars: Culture & Context: Cultural Insight

Project: Memory Card
广告主：索尼互动娱乐
广告公司：SIX INC.

• 银奖
  Music Stars: Music: Collaboration
  Film Stars: Film Craft: Animation
• 铜奖
  Film Stars: Film Craft: Art Direction/Production Design
  Film Stars: Film Craft: Visual Effects
• 水晶奖
  Game Stars: Game: Collaboration

Intelligent Puppet Iruyo
广告主：日产汽车
广告公司：TBWA\HAKUHODO

• 银奖
  Design Stars: Use of Design: Product Design
• 水晶奖
  Innovation Stars: Innovation: Product Innovation

Lost Corner AR Live
广告主：Reissue Records Inc.
广告公司：SIX INC.

• 银奖
  Interactive Stars: Interactive Craft: XR Extended Reality Interaction
• 水晶奖
  Design Stars: Use of Design: Digital Design

Pride Filter
广告主：Marriage For All Japan
广告公司：TBWA\HAKUHODO

• 铜奖
  Diverse Insights Stars: Culture & Context: Cultural Insight
  Direct Stars: Sectors: Non-for-Profit/Charity/Government

Sliding Mom
广告主：CP-Meiji Co., Ltd.
广告公司：Wolf BKK

• 铜奖
  Film Stars: Use of Film: Online Film

Pride Code
广告主：Spotify 日本/朝日新闻
广告公司：TBWA\HAKUHODO

• 水晶奖
  Brand Experience & Activation Stars: Use of Brand Experience & Activation: Use of Print or Standard Outdoor in a Promotional Campaign
  Media Stars: Use of Media: Use of Outdoor in a Media Campaign

Tale of the Dragon’s Tail
广告主：金龙制面
广告公司：博报堂/Ozma PR Inc./博报堂Product’s

• 水晶奖
  PR Stars: Practices & Specialism: Media Relations

The Symphony Plotter
广告主：日本爱乐交响乐团
广告公司：TBWA\HAKUHODO

• 水晶奖
  Design Stars: Use of Design: Data Visualization

Seat To Lead
广告主：Mynavi Corporation
广告公司：TBWA\HAKUHODO

• 水晶奖
  PR Stars: Culture & Context: Cultural Insight

UGChrome
广告主：Google
广告公司：SIX INC.

• 水晶奖
  Direct Stars: Use of Direct Marketing: Use of Social in a Direct Marketing Campaign

‘The Last Supper’for Ants
广告主：Global Everest Co., Ltd.
广告公司：United Communications Group

• 水晶奖
  Print Stars: Sectors: Furniture/Household

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