King Record Co., Ltd.Native Mobile Music Video

TBWAHAKUHODO INC.

日本新兴偶像团体Lyrical School发表了其出道主打歌“Run and Run”的MV。最新的趋势显示,日本青少年普遍喜欢在手机上观看视频,但却不喜欢横屏,所以该MV采用竖屏视角且多用手机拍摄而成,旨在塑造熟悉感。通过颇具创意的剪辑,这部充满想象力的视频让观看者产生流行偶像团体侵入他们手机的错觉——六名Lyrical School成员从观看者的手机app上跑过。

获奖

  • 2016 Cannes Lions: Bronze (Cyber)

  • 2016 Spikes: Silver (Digital Craft), Bronze (Mobile), Music Spike

  • 2017 ADFEST: Gold (Mobile Lotus, Film), Branded Content & Entertainment Lotus