博报堂集团荣获釜山国际广告节(AD STARS)2018大奖 同时获得金奖2项、银奖11项、铜奖13项

2018年9月21日
  • 新闻
  • 奖励

今年迎来第11届的釜山国际广告节(AD STARS)于8月23日-25日在韩国釜山举行,博报堂集团下属TBWA\HAKUHODO公司荣获大奖。

TBWA\HAKUHODO还获得金奖2项、银奖9项、铜奖10项。博报堂Malaysia获得银奖2项、铜奖2项、博报堂Indonesia获得铜奖1项,获奖总数达27项。

获奖结果如下。

Grand Prix

  • Design: Communication Design

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

Gold

  • Innovation: Product & Service
  • PR: Practices & Specialism

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
※在2个类别获奖

Silver

  • Design: Product & Service
  • PR: Product & Service
  • Social & Influencer: Product & Service
  • Social & Influencer: Social Insight & Engagement
  • Gender Equality
  • Human Rights

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
※在6个类别获奖

  • Interactive: Interactive Craft
  • PR: Practices & Specialism
  • Promotion: Use of Promo & Activation

Advertiser: Nissan Motor Co., Ltd.
Title: ProPilot Hotel
Agency: TBWA\HAKUHODO Inc.
※在3个类别获奖

  • Outdoor: Outdoor Craft
  • Print: Print Craft

Advertiser: Greenpeace Malaysia
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.
※在2个类别获奖

Bronze

  • Diverse Insights

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

  • Innovation: Product & Service
  • Integrated: Product & Service
  • Interactive: Product & Service
  • Interactive: Use of Interactive
  • PR: Product & Service
  • Direct: Product & Service
  • Direct: Use of Direct Marketing

Advertiser: Nissan Motor Co., Ltd.
Title: ProPilot Hotel
Agency: TBWA\HAKUHODO Inc.
※在7个类别获奖

  • Diverse Insights
  • Design: Product & Service

Advertiser: NHK
Title: Safety Hacks
Agency: TBWA\HAKUHODO Inc.
※在2个类别获奖

  • Print: Product & Service
  • Green

Advertiser: Greenpeace Malaysia
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.
※在2个类别获奖

  • Direct: Use of Direct Marketing

Advertiser: Kapal Perempuan
Title: Hidden Violence Photo
Agency: PT Hakuhodo Indonesia

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