博报堂集团,在第22届亚太广告节(ADFEST 2019) 荣获LOTUS ROOTS类奖1项、金奖7项、银奖10项、铜奖9项

2019年4月10日
  • 新闻
  • 奖励

第22届亚太广告节(ADFEST 2019)于3月20日~23日在泰国的芭提雅举行,博报堂集团负责制作的作品荣获LOTUS ROOTS (莲花根)类奖*和26枚奖牌(金奖7项、银奖10项、铜奖9项)。

ADFEST(亚太广告节)是亚洲太平洋地区最具权威的广告奖项之一,此次共有2539件来自在亚太地区的作品参赛,并在20个类别中进行角逐。

* LOTUS ROOTS(莲花根):评价扎根于亚洲各国传统文化和精神世界的作品类别

获奖结果如下。

Lotus Roots

●Lotus Roots
Advertiser: Takasaki City
Title: Red Restaurants List
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

Gold

●Brand Experience & Engagement Lotus: Sponsorship & Brand Partnership
●Design Lotus: Product Design – Consumer Products
Advertiser: AIG Japan Holdings
Title: Pride Jersey

Agency: TBWA\HAKUHODO
※在2个类别获奖

●Brand Experience & Engagement Lotus: Use of Digital & Social Platforms
Advertiser: Y!mobile
Title: 720 HOURS OF YOUTH
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

●Brand Experience & Engagement Lotus: Integrated Campaign Led by Brand Experience & Engagement
●Direct Lotus: Direct Campaign for Retention/Loyalty
●Direct Lotus: Best Integrated Direct Campaign
Advertiser: Takasaki City
Title: Red Restaurants List
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.
※在3个类别获奖

●Mobile Lotus: Use of Technology for Mobile
Advertiser: Panasonic
Title: Bird Hearing Test
Agency: Hakuhodo Inc.

Silver

●Design Lotus: Product Design – Innovative & Sustainable Design
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO

●Design Lotus: Poster
Advertiser: Sushi Sei
Title: Flavourful Ocean – Salmon/Octopus
Agency: PT Hakuhodo Indonesia

●eCommerce Lotus: Food & Beverage
Advertiser: Vegibus Inc.
Title: VEGI-BUS
Agency:Hakuhodo Inc.

●Film Lotus: Finance & Real Estate
Advertiser: American Family Life Assurance Company of Columbus
Title: Marathon With No Start Line
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

●Film Craft Lotus: Script
Advertiser: jms
Title: [10 Sec. Drama] The Stop Line of Love Campaign
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

●Interactive Lotus: Digital Integrated Campaign – Cars, Other Vehicles, Accessories & Auto Services
●Interactive Lotus: Best Use of a Prototype Technology
Advertiser: NISSAN
Title: ProPILOT Park RYOKAN
Agency: TBWA\HAKUHODO
※在2个类别获奖

●Media Lotus: Best Use of Audio
Advertiser: Star Flyer Inc.
Title: Star Lullaby / Star Chorus
Agency: Hakuhodo Inc.

●Media Lotus: Best Integrated Media Campaign
Advertiser: Takasaki City
Title: Red Restaurants List
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

●Outdoor Lotus: Digital Poster & Video
Advertiser: Society for Community Organization (SoCO)
Title: Subdivided Flat in a Lane
Agency: Hakuhodo Hong Kong Ltd.

Bronze

●Audio Lotus: Best Use of Radio/Audio Medium
Advertiser: Star Flyer Inc.
Title: Star Lullaby / Star Chorus
Agency: Hakuhodo Inc.

●Branded Entertainment Lotus: Best Use of User Generated Content
●Outdoor Lotus: Digital Poster & Video
Advertiser: Netflix
Title: Lick Away Bad Day
Agency: Wolf Bangkok
※在2个类别获奖

●Branded Entertainment Lotus: Best Use of Talent
●Branded Entertainment Lotus: Best Use of Sports
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO
※在2个类别获奖

●Film Lotus: Food
Advertiser: UHA Mikakuto Co., Ltd.
Title: Sakeru Gummy vs. Looong Sakeru Gummy Campaign
Agency: Hakuhodo Inc.

●Film Craft Lotus: Costume Design
Advertiser: Central Department Store
Title: Shop Hard Work Harder
Agency: Wolf Bangkok

●Interactive Lotus: Use of Digital Technology
Advertiser: trippiece
Title: Deep Learning Japan
Agency: Hakuhodo Inc. / SIX Inc.

●Media Lotus: Best Use of Technology
Advertiser: Ezaki Glico Co., Ltd.
Title: Say Pocky for HAPPINESS PLAYLIST
Agency: Hakuhodo Inc.

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